AI Business Services Website

A new site design complete with branding, logo design, messaging, and content development for a business consultant delivering AI services.

Project Summary

Using a WP installation, this was a simple site build for a new business. The project required branding, logo development, templating, and content development.

Project Details

Client Name

Impact AI

Project duration

1 Month

Strategy

The goal was to develop and very simple, forward-facing website as a business front. It was made to be simple with only a few pages. Yet there is an abundance of textual content on-page revealed with button clicks.

UX Design

The site is built on a WP installation using Divi to construct a unique layout and template. The main goal here is simplicity with only three pages.

Visual Design

I developed the various logos and color variations using a gradient.

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Mild Blue

#3551a4



Turquoise

#31cdb0



Slate

#262c3e

White

#ffffff

HEADERS

Aa

Oswald 32pt

Oswald 24pt

Oswald 16pt

Oswald 14pt

“Oswald is a reworking of the classic style historically represented by the ‘Alternate Gothic’ sans serif typefaces. The characters of Oswald were initially re-drawn and reformed to better fit the pixel grid of standard digital screens. Oswald is designed to be used freely across the internet by web browsers on desktop computers, laptops and mobile devices.” From Google Oswald Font

Body Text

Aa

Oxygen 32pt

Oxygen 24pt

Oxygen 16pt

Oxygen 14pt

“The Oxygen typeface family is created as part of the KDE Project, a libre desktop for the GNU+Linux operating system. The design is optimized for the FreeType font rendering system and works well in all graphical user interfaces, desktops and devices.

This is a web font version of Oxygen, designed to be used freely across the internet by web browsers on desktop computers, laptops and mobile devices.” From Google Oxygen Font

Mobile

All pages were provided with a mobile design so that tables and other layouts appeared properly on smaller screens.