Eye Surgeon Website

Desktop | Phone | Tablet | Redesign | UX Design | Development | SEO | Launch

A redesign and development of a local eye surgeon website. The old site had a lapsed SSL certificate and very old basic HTML design with no mobile layout. It was outdated and lacked functionality.

Associated Vitreo New Site

Project Summary

This was a full redesign for an eye surgery medical complex. the site was rebuilt on a WP Engine hosting environment and recreated with a new and fresh design using the Divi theme.

Associate Vitreo Old Site

Old Site

Project Details

Client Name

Assocated Vitreoretinal and Uveitis Consultants

Project duration

1 Month

Strategy

The old website was no longer secure without an SSL certificate and users would need to confirm that they wanted to access this site, which sent most users away. The old site was also outdated and not mobile-friendly. The new site was constructing using the WP codex and the Divi theme. Much of the content remained the same, but new colors were implemented for a fresh new look. The new system also integrates with their existing payment platform.

UX Design

Divi was used to create a custom UX design through the theme builder.  An easy-to-use navigation system was put into place and a proper hierarchy of information was created to sort pages.

Visual Design

Divi was the theme used to customize the look. I used the original color palette from the former site in a slightly muted tone.

Peach
Peach
#f26639
Lilac
Lilac

#8c3593

Gray
Grey

#342c29

White
White
#ffffff

HEADERS


 

 

Aa

Open Sans 32pt

Open Sans 24pt

Open Sans 16pt

Open Sans 14pt

“Open Sans is a humanist sans serif typeface designed by Steve Matteson, Type Director of Ascender Corp. This version contains the complete 897 character set, which includes the standard ISO Latin 1, Latin CE, Greek and Cyrillic character sets. Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance. It was optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.”   From Google Open Sans Font

Body Text


 

 

Aa

Open Sans 32pt

Open Sans 24pt

Open Sans 16pt

Open Sans 14pt

“Open Sans is a humanist sans serif typeface designed by Steve Matteson, Type Director of Ascender Corp. This version contains the complete 897 character set, which includes the standard ISO Latin 1, Latin CE, Greek and Cyrillic character sets. Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance. It was optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.”   From Google Open Sans Font

AVRUC Mobile

Mobile

All pages were provided with a mobile design. Top banners were put into place on the mobile design for making payments and for “click to contact”. Entering an address will provide the mobile user with instant navigation to the offices.